Unmissable In Sport
Welcome to Unmissable in Sport — the podcast where sporting history goes under the hammer.
A curated series from BUDDS, each episode brings together the specialists, collectors, former players and figures from across the sporting world — digging into the stories, the careers and the moments that made sport what it is.
From match-worn shirts to championship medals, boardrooms to dressing rooms, this is where the moments that defined sport get a second life.
Whether you're a serious collector or just someone who loves sport, every episode has a story you won't want to miss.
Unmissable In Sport
Norman Whiteside: The Record That Still Stands
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In 1982, a 17-year-old from Belfast walked onto a World Cup stage and took a record from Pelé. He's never given it back. Norman Whiteside — the youngest player ever to appear at a World Cup — sat down with us at the National Football Museum in Manchester ahead of our landmark 2026 World Cup auction, with the very shirt from that WC, where he made his debut hanging, behind him.
He talks about the moment Billy Bingham changed his mind, playing Brazil like a headless chicken, scoring Wembley finals goals with his right foot, left foot, and head — and why, for any footballer, the World Cup is simply the best you can do.